EDITORIAL IDEAS (ENG)

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On this page you will find some editorial ideas regarding the city Östersund, the region Jämtland and Biathlon in Östersund in english.

We look forward to welcoming you here

There’s something special about Östersund. The contrast between city and mountains is just one of the ingredients that makes the city unique – and a fantastic winter destination. Whether you come to experience the pulse of the city, the peacefulness of nature, for the food or the events, you are sure to discover that there is loads to do and we are very happy to share it with you.

Östersund has won a host of impressive awards recently that we are incredibly proud of:

Östersund – Sweden’s 2019 Leading City of Sport In September the prize for Sweden’s leading sports and events municipality was awarded by the newspaper Sport & Affärer (Sport and Business). Östersund won because we are a “very strong sporting city in terms of breadth, elite sports people and event hosting and the city also carries out international sports research together with Mid Sweden University”.

Östersund – 2019 City Centre of the year This summer we won the prestigious 2019 City Centre of the year award amongst tough competition from several other Swedish cities. The prize is given to the city that has made the best improvements to the city centre. A bustling Stortorget square, recently opened courtyards containing restaurants and cultural activities and a raft of other small events were some of our success factors.

Student City of the year 2018/19 The Swedish Association of Student Unions nominated us as the student city for things like guaranteed homes for students, active outdoor recreation opportunities and the mentor programme.

We are proud of our attractive city, we look forward to a fantastic winter and we hope you will enjoy being here with us.

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Birger Inspires Biathlon Play and Games                                                                 The Biathlon World Championship engages people of all ages in Östersund. Even the preschool children play biathlon, using a special playboard featuring the official mascot Birger.

In Östersund, everybody knows the “Storsjöodjur” Birger. The deep-rooted legend of the terrifying beast of the lake Storsjön is widely known. Birger is a child-friendly spin-off character to that fable, who is present on most events in the city where kids are involved. He has also the main character of seven children’s books. Birger’s relation to water is, of course, passionate and as he cherishes the important waters of Storsjön, he is also a great tutor for the kids. Birger is a created by Anders Nilsson and Sara Strömberg.

Winter Cycling Project Promotes Change ‘Vintertramparna’ is a project aiming at increasing bicycle traffic during winter in Östersund. The project’s focus is to promote altered behavior among people who normally would not use their bike during winter, but are willing to develop new healthy and sustainable habits. Participants are sponsored with equipment to cope with winter cycling and undertake to ride at least 60 per cent of their trips by bicycle, between December and April.

This year, ‘Vintertramparna’ is arranged for the tenth time by the ‘Grön Trafik’ unit of the City of Östersund. In total, some 1,000 people have participated through the years, and the project has led the participants to change their travel habits by increased cycling. They have also increased their usage of helmets and generally experience a better health.

From the shot to the plate– with passion for the moose Are you or your readers/viewers curious about the King of the woods? The 600-700 kilo big and beautiful animal which is able to run 58 km/h and lives in the woods close to city center of Östersund. Our arena manager Magnus Monwall can not only build a biathlon arena, he also knows all there is to know about the moose, the moose hunting and the meat including butchering and cooking. His passion for the moose started in 1987 and since then he has shot over 100 moose. Now and then he also arranges an evening experience at the Swedish Hunter Academy where he teaches the students about handling and preserving the moose meat. He also has a small slaughterhouse on his property. However, this afternoon he invites you to his home to learn more about the moose and the hunting experience.

Of course, we do this during a cozy dinner where you can taste different parts of the moose meat. You even get to try the most exclusive part of the moose – dried moose heart.There is limited number of seats around the table – so please hurry up and let us know if you are interested.Tuesday 3 December at 15.00.Transport from Tourist Center included. Booking at the Media Centre

World-class Small-scale Gastronomy How is it even conceivable for Östersund to be among the world-class gastronomic centers of the World? The city is located by the Scandinavian mountains, a good distance from what is generally considered Europe’s gastronomic center. However there are exciting resources here, which in combination with strong driving forces and great enthusiasts, make distance irrelevant. The region has successfully cherished and developed its’ gastronomic heritage so that it is now part of the exclusive network Unesco Creative Cities of Gastronomy.

Facts:

  • Östersund is the only Swedish city among the 25 gastronomic hubs of the World, among them Parma in Italy, Chengdu in the Chinese province of Sichuan and Tucson in Arizona, USA.
  • The award is shared between the City of Östersund and the Region of Jämtland Härjedalen, which has got the largest number of small-scale food craftsmen in Sweden and is leading on locally produced organic food in the country.
  • ‘Eldrimner’, a national resource center for food crafts, has got its’ natural site in Östersund.
Green Highway – A Fossil-fuel-free Transport Corridor Green Highway – a fossil-fuel-free region that stretches over 460 kilometers from the Bothnian Sea to the Norwegian Sea through three regions and two countries.

Facts:

The aim of the Green Highway24 project is to create a fossil-fuel-free region between the cities Trondheim, Östersund and Sundsvall. This would form a 460-kilometer-long green transport corridor, where people and goods are transported by road, by sea or by train without using any fossil fuels.

Green Highway is an important part of a unique cross-border cooperation between the cities of Sundsvall, Östersund and Trondheim. Here, we invest in electric vehicles, charging infrastructure and renewable fuels.

The Norwegian and Swedish governments have appointed Green Highway a prioritized area for electrified traffic. This is due to the many different initiatives, linked to fossil-fuel-free transport, along the physical road between Sundsvall and Trondheim. The project is nationally recognized, and it has resulted in an infrastructure of fast chargers for electric cars. In the future, chargeable electric cars, hybrid cars and perhaps even hydrogen cars will all traffic our county.

In the Green Highway area, there is ample supply of renewable energy sources, such as forest biomass and electricity from wind and water. The conditions for creating a sustainable transport system through central Scandinavia, thus developing Green Highway as a stretch free from fossil fuels, are therefore good.

Meet a fan – the story of Frida 11 years old Frida is an 11-year old girl who lives in the heart of Norway, Oslo with her Swedish mother and German father. Ever since she saw the German biathlon legend Laura Dahlmeier, Frida was fixed to the sport of biathlon. Back then she was only 6 years old and had to wait several years for her own first training. She is the equivalent to a biathlon dictionary; she knows almost every athlete and their results. Although on the 17th of May this year, the national day of Norway, what supposed to be a day of celebration ended up in a disaster. When Frida found out that her idol Laura Dahlmeier resigned from biathlon on that very day, Frida was devastated and went home. Fortunately, she still carries the passion for biathlon in her heart and continues to follow the sport devotedly, and yes, her rifle is green.

She was here during the WCH in March and she is here now – and of course she wishes to find a ticket for the World Championships in Antholz under the Christmas tree.Meet Frida – the big little biathlon expert and talk to her about her passion for the sport and the biathletes. Frida speaks Norwegian, Swedish, German and some English.Call her dad Stefan: +47 4000 4802

The Expansive City The opportunity to lead a city life near the outdoors and the mountains is apparently attractive. Östersund is expanding with more people, more companies, and more housing each year. The city has never before had so many residents, and as employment rates rise and the number of guest nights increases, trade and industry also flourish. Expansion prevails, by the year 2025 some 4,000 new homes are planned.

Facts / statistics about Östersund’s growth.

  • Östersund recently passed the 63,000 inhabitants mark, which is a record.
  • There are more children born in Östersund than people dying.
  • The main reason why people chose to move to Östersund is the proximity to family and friends. Studies and opportunities for leisure activities are both almost as popular reasons. The fourth most common reason is the attraction of the place in itself. These figures are commissioned by the City of Östersund in order to map migration patterns.
  • The number of new companies has increased steadily since 2013.
  • The number of jobs increased by 2,400 between the years 2010 and 2016.
  • The number of guest nights is steadily increasing every year. Between 2013 and 2016, the number of guest nights grew by more than 74,000.
  • The tourism industry is important for Östersund and Jämtland. In Östersund, it generates some SEK 710 million and employs more than 1,000 man-years.
  • During the period 2014 – 2017, an average of 273 homes have been produced per year. Most of these were built in 2016, when 480 homes were added. This can be compared with the objective of building 330 homes per year.
Special Olympics and Parasport World Championships – Östersund to become an international parasport centre During recent years, Östersund has established itself as a host city for international winter parasports. Looking ahead, from 2019 to 2022 Östersund will host the IPC World Cup competitions in cross-country skiing and biathlon, and in 2023 five World Para Snow Sports Championships will be held in the region with the para ice-hockey, cross-country skiing and biathlon all being hosted in Östersund.

In 2021 Östersund, together with Åre, will host the Special Olympics World Winter Games, the world’s largest sporting event for people with intellectual disabilities. The games are expected to bring in thousands of athletes from 105 countries to compete in eight different winter sports.

Thanks to competitions that have already taken place (including para ice-hockey, cross-country skiing and biathlon), several nations have already become aware of the opportunities for training in Östersund, and investments in training tourism are already underway.

Contact: Karin Riddar, Parasport Sweden (located in Östersund) +46-70-207 01 27

A delicious story – with royal cheese


This afternoon you can follow along on a journey about how thin bread (Tunnbröd) went from being a basic food on Östersund and Sweden to becoming an expensive delicacy. It is a tribute to the Swedish bread tradition, a delicious story.Tunnbröd can be soft or crisp and has been baked in this area for thousands of years. Traditionally housewives would keep the recipes a closely guarded secret. Tunnbröd is often used as a wrap for other food or cheese. Another traditional old Swedish method of eating soft Tunnbröd is burrito-style with mashed potatoes or with the fermented herring Surströmming.

We will visit the small and private wood-fired oven by Linda and Fredrik who just moved home to Östersund where they have bought a farm full of nostalgia and entrepreneurship. You will enjoy the freshly baked flatbread with the best cheese there is, Skärvången Cheese. These cheeses are produced far out in the forest, have won countless awards and can also boast of being a supplier to the Swedish royal palace. This afternoon will be very cozy and very tasty. Monday 2 December at 15.00.  Booking at the Media Centre by latest Sunday 17.00

Jamtli National Museum With both permanent and temporary exhibitions, a park with historic settings and the newly built Nationalmuseum Jamtli, which exhibits art from Nationalmuseum in Stockholm, Jamtli is a full day-out for the entire family.

Did you know that there are enchanted beings at Jamtli? Well, at least during winter until 16 February. In the exhibition Enchanted! you will hear stories about dwarves and trolls, gnomes, elves and other small creatures that are out there.  Or not. For, what do we really know about those mystical beings that often keep themselves hidden from we humans? How surly are garden gnomes and do trolls really turn into stone in the sunlight?  And why do elves dance in the moonlight? Come to Jamtli and listen to stories that, for some, are merely tales. But for others are completely true.

Once you have met our enchanted friends, head over to Nationalmuseum Jamtli for a moment of atmospheric paintings. The exhibition From Dawn to Dust – Nordic art from the turn of the 20th century displays more than 130 works of art from Nationalmuseum’s collections. It is an impressive collection from artists including Bruno Liljefors, Paul Gauguin, Elsa Beskow, Anders Zorn and August Strindberg.

Jamtli is also a year-round open-air museum. Walk through the farms and historic settings from 1785 until modern times, such as a neighbourhood from the 1970s. Curious children can play in Milkoland and learn how a dairy worked at the beginning of the 1900s. Stir the cheese vat, work in the cheese warehouse or take care of the steam oven. In the play area, jump in the hay and play in the barn with the wooden animals and underneath Hackåsgarden, there’s a mini version of the steamboat Thomée.

Every day from 3 – 4pm you can also visit Jamtli’s barn with many different native breed animals, and help to take care of the animals. Scratch a Jämt goat or a Klövsjö sheep, watch the Bjurholm hens or marvel at the Mellerud rabbits.

jamtli.se

Text: Janna Thalén

Economusées in Östersund There are two Economusées in Östersund: Storsjöhyttan glass-blowing workshop and Drejeriet (pottery) Gallery & shop. You can visit the artisans in their studios and learn more about their handicraft. In their workshops, the artisans demonstrate how they blow glass or form an object with clay. Economuseé is an international association of Artisans at Work where visitors can learn more about the craftsmanship.

Östersund – Årets Stadskärna 2019 (City Centre of the Year) Östersund is the proud winner of the prestigious 2019 City Centre of the Year award. For the 25th year in a row, the prize has been awarded to the Swedish city that has succeeded with the best renewal of its city centre.

The goal has been to create an attractive city centre. Quite simply a place where people want to come and hang out. “Make the main square, pedestrian street and courtyards come alive. Create events and make everybody feel welcome.” That was the hefty assignment that Calle Hedman, Östersund City Centre Developer was handed some three years ago.

“It has been fantastic to see how enthusiastic people are becoming in the city. One day we can be hosting a live show with celebrities Jocke & Jonna or launching CityPlay, the new shopping app. And the next we can be filling the city with balloons with the words “I’m good enough as I am.” Our intention is for visitors to get a positive impression of the city centre,” explains Calle Hedman.

And one can pretty much say that it’s been a success. Urban was created as a way to breathe life into Stortorget square, with a place for people to meet, a juice bar, activity hub and a miniature city gardening spot. And thanks to the engagement from the city’s property owners, this summer there will be two additional courtyards to enjoy, Hamngatan 12 and Norra Station. These are places where beautiful décor and food co-exist with art exhibitions, music evenings and happenings.

“In the future, we want to work with the local municipality to make Storgatan into a Shared Space street. We will move a couple of parking spots to make space for cosy parklets where people can sit and enjoy their lunch. We will also set up billiard football, a parkour course, art exhibitions and much more,” says Calle.

Lina Johansson

The Great Lake Monster – one of the most famous inhabitants of Jämtland The first known written recording concerning a monster in Lake Storsjön dates back to 1635. Today there are more than 200 documented witness accounts from more than 500 people that have seen the Great Lake Monster. All documentation has now been collated at Jamtli, the Jämtland county museum, which also exhibits trapping equipment that was used at the end of the 19th century when a company was created to capture the Great Lake Monster.
More information at: https://www.jamtli.com/fasta/storsjoodjuret/
Birger – The Great Lake Monster´s cub and the official mascot of the Biathlon World Cup Birger is a small lake monster that lives deep down in Lake Storsjön with his dad and his friend, Yellow Fish. Birger loves to eat cake, go on treasure hunts and tickle swimmers on their feet.
The first book about Birger was released in 2008, and since then, another six books, a puzzle book and a cuddly toy have been added to the series. The books have been very successful and received glowing reviews. Today Birger is active on Facebook and Instagram, and just in time for the Biathlon World Cup in 2019, two books were published in English. Birger is also the official mascot of the Biathlon World Cup.More information at: www.nestorville.se,
Facebook.com/storsjobirger Instagram: birger_storsjoodjuret
The first visitors in Jämtland Throughout different periods, Jämtland has been Danish, Norwegian and Swedish and the county has been exchanged between different kingdoms no less than 13 times. When peace was declared in Brömsebro in 1645, Jämtland finally became Swedish.  Pilgrims on their way to St Olav’s grave in Nidaros (Trondheim), Jämtland trading farmers transporting goods between Tröndelag and Mälardalen, travellers seeking the clean air of the county, and botanists coming to discover the Jämtland wilderness are all examples of early tourists.

Frösön was populated as early as the Iron Age and had a school, pharmacy and a regiment but it took until 1786 until King Gustav III Adolf proclaimed Östersund a city. In 1786 the pigs roamed freely, and the town square was full of tree stumps well into the 1800s. Despite tax relief and good conditions for starting up a business, the population growth was slow. With the inauguration of the rail road in 1879, new times fell upon the city. The population doubled and trade flourished. The city took on a more city-like character with large buildings appearing, such as the City Hall, the Artillery regiment and the Infantry regiment. Today, 63,000 people live in the municipality of Östersund.

The Swedish Kick-Sled A kick-sled is a means of transport with two runners at the back and a bumper at the front. On top of these sits a chair that is traditionally built from wood. The kick-sled is steered using handles on the back of the chair and runners stick out behind the chair. The driver stands on one of the runners and kicks the sled along with the other foot, hence the name. On slippery surfaces, such as ice or hard snow, it is easy to reach speeds of around 15-20 km/h. The kick-sled dates to the 1880s, but is still a popular means of transportation. Try out a kick-sled at Vinterparken in Östersund harbour.
The Swedish “Smörgåstårta” was invented in Östersund The world famous Swedish “Smörgåstårta” was invented here in Östersund in the 1950s at the Wedemarks Café and is still served there as well as around the world. Smörgåstårta is a sort of “sandwich cake” made up of several layers of white or light rye bread with creamy fillings in between. The toppings vary but often consists of shrimp, smoked salmon and various cold cuts. Smörgåstårtan is served cold and cut like a dessert cake.
Sav – a unique, sparkling beverage produced in Östersund Since time immemorial, birch sap has been used as an important nutritional supplement. The birch trees absorb the mineral-rich waters from the bottom of Lake Storsjön when the ground frost thaws in spring. The trees convert the liquid to sap that can be tapped from the tree and later drunk.

Based on an original recipe from 1785, Peter Mosten has converted the liquid into a unique sparkling drink that cannot be found anywhere else in the world. Sparkling Sav is made according to the “méthode traditionelle” of champagne and is stored on its lees for a year before being released on the market. Peter Mosten, who is an eco-engineer, happened upon the old recipe for birch champagne in an archive, and after years of hard work and exploding bottles he has established his product on the global market.
http://savhuset.se/index.php/en/

Contact: Peter Mosten, +46-70-321 81 92

Marcus Izzo – Östersund’s biking barista and the man behind the World Championship’s very own Bulls Eye coffee Marco Izzo is the American that ended up in Östersund. He runs an Artisan Coffee Roastery, shows up at events with his coffee bike and offers courses in coffee tasting, sometimes making the coffee over an open fire. Together with the biathlete Tobias Arwidsson, Marcus has now developed a special World Championship Coffee – Bulls Eye Coffee. The coffee blend was successfully launched last year for the World Cup, and today there is also a special Östersunds Coffee.
www.biglakecoffee.comContact: Marcus Izzo, +46-76 140 00 66
Fia Gulliksson – Serial entrepreneur focused on Creative Gastronomy Fia is the food creator from Östersund who travels the world inspiring people in gastronomy, culture and creativity with a strong focus on sustainability. She is an Honorary Doctor PhD at Mid Sweden University, manages several brands, and started the initiative that eventually led to Östersund becoming a UNESCO Creative City of Gastronomy. Last autumn she opened Heim, a creative food hub in the centre of Östersund. She is concurrently working in London on a large project to promote Nordic food in restaurants and cafés.
www.foodinaction.seContact: Fia Gulliksson +46-70-635 01 44
Beer with a local history Östersund and the surrounding region has many microbreweries, each with its own local touch and history. Some breweries brew beer solely for specific restaurants, or beer that can only be tasted at a few places around the county, whilst others sell their products at Systembolaget.
For more information on the county’s breweries: Contact Manne Mosten +46-70 677 84 32
14 generations of cheese producers – Tivars Dairy Farm  People have lived at Tivars farm on Norderön island, in the middle of Lake Storsjön, ever since the 15th century. Urban Olausson is the fourteenth generation of his family to run the farm. With a view of the mountains and surrounded by Lake Storsjön, they make their own cheese using milk from the farm’s cows. Several of their cheeses have won medals in the Swedish Championships in Artisanal Food.  95% of the cheese made is sold from Tivars’ farm shop or served in their own restaurant. Most of the cheese is made from milk from the farm’s cows; only a small portion is made from the farm’s goat milk. All cheese types have been given names connected to the farm or the island, it could be a place, a person or a story.
www.tivars.seContact: Urban Olausson, + 46-70 385 51 52
Kristoffer Andersson – owner of several award-winning restaurants in Östersund Östersund is a UNESCO Creative City of Gastronomy. We have the most food artisans in the country, many award-winning restaurants and plenty of top-class raw materials.
Kristoffer Anderson is one of the forerunners of the gastronomic scene in Östersund. He owns and manages a number of highly successful, award-winning restaurants in Östersund. Jazzköket, Lagerbaren, Jazzköket Bistro and Lilla Saluhallen (food hall) and knows everything about the modern Jämtland kitchen.
www.jazzkoket.seContact: Kristoffer Andersson, +46-63 10 15 75
Manne Mosten – Gastronomy Walks combined with culture Initiator and co-founder of the recently opened “Norra Station” that not only houses a café, coffee roastery, art gallery and co-working space, but also organises food walks, coffee courses and a range of other tastings. Manne has been guiding visitors around the county through different food experiences for ten years. He is passionate about our local gastronomy and culture along with the people who produce the raw materials and food, all of which he happily shares through story-telling. “I want to convey what Jämtland and its people are about – but through food”.

Contact: +46-70-677 84 32

The Swedish Semla In March we celebrate Fettisdagen (Shrove Tuesday), and we Swedes eat more than 40 million semlor a year during this season.

The Swedish semla, or Shrovetide bun, is a custom that dates back to the middle ages. Sweden was a catholic country before the reformation, and ahead of Lent people ate and drank heartily. It was important to build up stocks of energy before fasting. The custom of the Shrovetide bun came from Germany and spread to Sweden during the 17th century, but in the beginning only the richest people could afford such a bun made from white flour and sugar.
Our modern version, filled with cream and almond paste, did not become commonplace until the period between the two world wars. The semla is a bun made from wheat flour, milk, butter, sugar, yeast and cardamom. The bun is split into two halves. Marzipan is piped onto the bottom half of the bun and whipped cream goes around it. The lid or top part of the bun is placed on top of the cream with a sprinkling of icing sugar dusted on top.
The Swedish king, Adolf Fredrik, is said to have died from over consumption of these buns. Today the semla is not only eaten on Shrove Tuesday, it is sold from Christmas to Easter.

Swedish “fika” with local specialities In Sweden, taking a break to have a coffee and a cake is a very important part of our lifestyle. We call this ‘fika’. In Östersund there are a plenty of cafés to discover the Swedish Fika, be sure not to miss out on our local specialties:

Smörgåstårta at Wedemarks Café 
The world famous Swedish “Smörgåstårta” was invented here in Östersund in the 1950s at the Wedemarks Café and is still served there as well as around the world. Smörgåstårta is a sort of “sandwich cake” made up of several layers of white or light rye bread with creamy fillings in between. The toppings vary but often consists of shrimp, smoked salmon and various cold cuts. Smörgåstårtan is served cold and cut like a dessert cake.

Swedish buns
Just out of the oven sticky cinnamon- and cardamom buns from Café Jaktstugan goes well with a nice cup of coffee or tea.

Frösökyssar på Tages Café
On the island of Frösön you find Tages Konditori. Their local specialty is “Frösökyssar – kisses from Frösön”, Chocolate almond cakes with chocolate truffle filling.

Aurora Borealis  – Northern lights in and around Östersund The natural phenomenon of the Northern Lights has fascinated humans since time immemorial. Up here in Northern Sweden, the best chances of spotting the Northern Lights come during clear nights from September to March. If you want to keep your eye on the Northern Lights forecast, there are different apps available, search for “aurora forecast” in your app store. You can also go to spaceweatherlive.com for more detailed forecasts.

Some suggestions for viewing points in Östersund:
Bynäset on Frösön
Andersön, just outside Östersund
Brattåsen, just outside Östersund

Göran Strand, the astro-photographer Astro-photographer Göran Strand has become well-known for his photos and films of celestial phenomena. His films and photographs have been used in both Swedish and international film productions, several of his photos have been named as NASA’s Astronomy Picture of the Day, and the band Coldplay used one of his films in their music video “A sky full of stars”. His photos have been released as stamps by the Swedish postal service and he has released two books of his photos.
www.astrofotografen.seContact: Göran Strand, +46-70-344 90 46
Moose in a winter setting at Moose Garden Moose garden is located in Orrviken, some 20 km outside of Östersund. You can come here to meet tame moose, learn more about the moose and how it lives, and maybe even stroke the king of the forest. The moose is the largest living member of the deer family. A moose can grow up over two metres in height, and weigh up to 700 kg, and its antlers can span over two meters in width.
www.moosegarden.comDaily guided tours during the World Championships
Contact: MooseGarden +46-70-363 60 61
Musviken – 745 fish caught in one day ice fishing When the ice thickens on Lake Storsjön and its surrounding lakes, the peak season begins for many fishermen. There is a growing interest in winter fishing for perch, whitefish, Arctic char and grayling.
Just outside of Östersund is Lake Lockne, one of Sweden’s cleanest lakes with a large Arctic char population. In Musviken there is fantastic ice fishing for whitefish, with the best chances to catch fish being in January and February. Each season, 12 – 15 tonnes of whitefish are caught there, and the record is 745 fish caught in one day by one fisherman.
How Östersund became a “Surfer’s Paradise” – Simon Jaktlund Simon is the outdoor sports profile who moved to the Jämtland mountains, has won several World Championship medals in the world’s toughest snow-kiting competition, and who turned a previously unused area of Östersund into the summer’s most popular meeting point, Surfbukten. It is an oasis where people of all ages do wake-boarding, skating, yoga, have coffee and just chill out in the hammocks. Eight years later, Simon has become a highly sought-after speaker on subjects such as city development, collaboration and innovation. His latest initiatives Cycling-for-all-ages (taxi bicycles for the elderly) and “Pensioner ice-fishing” has received great attention.

Contact: Simon Jaktlund, +46-70-299 98 86

Sweden´s Best City for Shopping Last summer, Östersund was named “Sweden’s Best City for Shopping” and there is certainly plenty going on in the heart of Östersund. The beautiful old city courtyards are being opened up, with new meeting places being constructed, renovated and created, bringing together culture, cafés and co-working spaces. Two examples include the recently opened Norra Station that is also home to Galleri Lux, and Hamngatan 12. Östersund now has its sights on winning the title of “City Centre of the Year”, a prize that will be awarded in May 2019.

Contact: Calle Hedman, City Centre Developer, Destination Östersund +46-73 815 01 13

Jämtland Calling Östersund is growing and there is a skills shortage in several professions. Jämtland Calling arranges packaged lifestyle and recruitment journeys during which people considering a move to Östersund are matched with relevant employers from their industry while spending a few days experiencing the life, food and people here. The aim is to facilitate the decision to move and create the right conditions for newcomers to settle in quickly. The concept is being driven by Gomorron Östersund, an entrepreneurs’ hub and community that, in a very short time, has gathered a large number of local, national and global companies and telecommuters. Many of these people have made lifestyle choices to move here recently from different parts of the world, and the Gomorron team has used this collective experience to develop the concept aimed at attracting specific industry expertise to the region.
www.gomorronostersund.se     www.jamtlandcalling.seContact: Jenny Sandström +46-70-434 01 42
2019-11-27T15:48:09+00:00